Making It to the Market (For Wood-Fired Pizza)

“Art is too important not to share.” -Romero Britto

What’s the best way to lure a husband to an outdoor craft fair on a cold and rainy fall day?

Set up a wood-fired pizza stand complete with wood-burning oven.

Apparently, the coordinators of such events in southwestern Wisconsin have gotten wind of this fact, because they’ve rewarded me on back to back drizzly cold weekends to get out of bed and attend an early outdoor craft fair with made-to-order wood-fired pizza.  Thank you and thank you.

Fall is the perfect season for orchards, hayrides and markets and oh boy, does my wife love a good market, especially one that’s outdoors, in her favorite season and loaded with crafts.

For me, a fall weekend is a great time to sleep in and recharge my batteries, eventually popping in frozen pizzas and binge-watching Netflix shows and football in my comfiest of outfits.  But, when Tess (and wood-fired pizza) beckon, I follow.

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Two Wood-Fired Pizza Stands in Two Weeks

Round one:  Firepie Pizza at The Makers Market, Sun Prairie

The annual Makers Market in Sun Prairie is an event that naturally brings great joy to Tess as local artisans present clothing, candles, jewelry, soaps, and artwork.

I sought out the waterlogged tent that sheltered a neat little stack of chopped wood and a petite portable metal oven with flames flickering out the back end.  Through the veil of rain droplets falling from the canopy, I could see a duo busy in action; rolling out mini dough balls, pinching toppings and rotating 10-inch pizzas through a mini oven.

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Firepie is described on facebook as “Utilizing the most mobile pizza oven on the market, our Ooni Pro delivers authentic wood-fired pizza in as little as 60 seconds!”.

The pie indeed had a nice flame-kissed outer crust and a chewy, slightly thick center which provided proper support for the cheese and a balanced portion of toppings.  Each pizza was assembled to order from a list of about 7 different classic options like pepperoni, Hawaiin and deluxe.

We settled on deluxe and took turns swapping the umbrella for the pizza.

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Round two:  It’s Good For You Pizza at Fall Village Vintage Market, Mount Horeb

The Fall Village Vintage Market in Mount Horeb stretches along three blocks of the downtown area of the small community and has all the same clothing, candles, jewelry, soaps, and artwork as Makers Market but even more.  It has more food vendors, live music, trolls and you could order drinks at establishments and walk the streets with them (that’s right trolls, they take their Norwiegen heritage seriously).

In the middle of the festival sat the concrete dome for which I came.

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It’s Good For You Pizza sets a high bar for any pizza truck or stand.  It’s Good For You goes for quality over quantity, with only three options to choose from and all three of them executed incredibly well.  Their enormous traveling oven (I honestly can’t believe they haul that thing around!) and high-caliber ingredients definitely give them a leg up.

I went for the pepperoni pie and it was exceptional.  The crust was the star and the wood-fired method really elevated its flavor and texture; it was super thin, but crispy and chewy at the same time—a balance that seems hard to strike for many pizza joints.

The sauce was as simple, but that’s what made its bright tomato flavor shine.  The pepperonis were slim and crisped up and the mozzarella blistered to a nice brown.

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Pizza made from scratch is the perfect accompaniment for browsing the craftsmanship of local artists.

I hope this trend of mobile wood-fired pizza stands continues to climb, especially at events I wouldn’t usually attend, so I get off my butt and go experience them.

Regardless of which pizza was better the spirit behind all those vendors to lug around, assemble and display their art for the community in the damp early morning in Wisconsin is admirable.

What pizza taught me:

Perhaps it’s worth getting out of bed for the local scene, even if there isn’t a slice on the line.

What I’m eating: Deluxe pizza (sausage, pepperoni, onion, green pepper) at Firepie Pizza at Makers Market in Sun Prairie and Pepperoni at It’s Good for You Pizza Fall Village Vintage Festival in Mount Horeb.

What I’m reading:  Anything You Want: 40 Lessons for a New Kind of Entrepreneur –Derek Sivers

 

The More Mozzarella the Merrier

“If you want to go fast go alone. If you want to go far, go with others.” -African Proverb

Ordering pizza with a group is great; the more people, the more pizzas you order. The best part though is sharing that pizza with the extraordinary people that surround us. Every August my family gathers in Door County and we have an annual “Luther Bash”.  We sing karaoke, hit up a supper club, take long walks and lucky for me, we eat pizza.  Delicious wood-fired pizza.

A weekend getaway filled with great conversation and plenty of laughter reminds me of how awesome my family is.   It also reminds me the importance of maintaining and continually expanding a network of great people in our lives.

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A feast for the whole family.

Approaching Door County on a Friday night I strategize with my Mom over the phone about what to order from Wild Tomato Wood Fired Pizza and Grille in Fish Creek, WI. My mom has arrived a day early and bless her heart has offered to pick up pizza for the whole family.

In the 4 hour car ride up north Tess, my brother Jeff and his fiancé Jaime have come up with a delectable plan for our Friday night pizza party. We account for everyone’s likes, dislikes and imagine the right variety for our whole family.  We then coordinate this to my Mom.

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The mouth of the wood-fired oven.

When we arrive to our vacation destination, we are greeted with hot fresh pizzas and a packed condo of buzzing Luthers.  My wonderful Mother even went one step further and snapped pictures of the pizza that you see in this post.

That’s the power of a solid network. You have someone to share ideas with, lean on, and lift you up with a smorgasbord of wood-fired pizzas (along with pictures).

 The wood-fired wonder of the North. 

You may associate Door County the seasonal Wisconsin getaway with wineries, cranberries, sailboats and scenery, but would you expect some of the states best wood-fired pizza?

When I discovered Wild Tomato Wood Fired Pizza back in 2010, I suddenly felt a whole new level of appreciation for the relaxing touristy peninsula.  If one of these puppies existed in Madison, it would be my go to spot.

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The “Sausage and Pesto” with Goat Cheese

“Sausage and Pesto” perfection.

For several years now my immediate family has made it a tradition to get the “Sausage & Pesto” pizza with goat cheese added to it (Tess’s amazing idea, I married well).  The wood-fired pizza has a sturdy charred crust that provides an excellent chew.  The crust is just thick enough to hold a bountiful yet balanced layer of of high quality ingredients: Italian sausage, fresh diced tomatoes, fresh basil, pesto and our addition dollops of goat cheese.

Some combinations seem so simple, yet fit so perfectly that when they come together, you wonder why people don’t do it more often.  The ingredients of the “Sausage and Pesto” pie come together and create a pizza that is fun and memorable.  Just like the Luther Clan; we come together and create a comforting and supportive network.

It’s not what you know, it’s who you know.

While family is often at the core of our network, continually expanding our circle is important.

“Networking is when you create a far bigger family around you than you could have ever imagined.” states best selling author and podcaster James Altucher.

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My uncle Pete’s combo: Sausage, pepperoni, mushroom and onion.

He references his podcast interview with Scot Cohen The Best Networker in the World. PERIOD. “Networking is when you create your “scene” over years. The people you can help. The people you learn to help. The people who can connect some dots and you become happy when you can introduce them to people who connect other dots.”

Harvey Mackay businessman and New York Times best selling author says in his book Dig Your Well Before You’re Thirsty “If I had to name the single characteristic shared by all truly successful people I’ve met over a lifetime, I’d say it is the ability to create and nurture a network of contacts.”

Developing and maintaining your network. 

  • Keep it fun by bringing enthusiasm to a conversation, be optimistic and uncover a shared interest.  One of my favorite ways to spark up a conversation is to ask someone about their favorite pizza.  You can’t go wrong.
  • Be a good listener and let others share what’s on their mind.  Give your full attention to them and affirm what they are saying. By being an attentive listener you become a trusted ally.
  • Reach out to your favorite people every couple months.  Always work on maintaining relationships even if it’s just a call, text or a simple “Like” on facebook.  Share a picture of some pizza you enjoyed.
  • The more the merrier holds true. Always add to your network.  The more we extend ourselves to others and create new relationships, the more opportunities we open up.  And the more excellent pizza we come across.
  • Have patience with those in your network and hold them accountable.  Sometimes we need to lean and sometimes we are leaned on, taking the initiative to help others will solidify a life-long bond.

What pizza taught me:

Surrounding ourselves with great people makes life exciting, enjoyable and sometimes even easier. Pizza is always there for us in the good times and the bad, and if we play our cards right so is a solid support system of family and friends.

What I’m eating:  Wild Tomato Wood Fired Pizza and Grille

What I’m reading: Dig Your Well Before You’re Thirsty – Harvey Mackay