When it comes to pizza nothing creates more urgency for me than the words “limited time”.
When I hear “limited availability” all decency goes out the door as I scramble for the nearest slice—I resemble George Costanza from the sitcom Seinfeld shoving women and children out of the way when he hears “Fire!”.
Toppers Pizza, bless their hearts, has got my business locked down for the month of February by playing on this age-old law of human nature. For the brief 29 days, Toppers has gifted us back two beloved old school all-stars: Taco Stix and Cool CBR (chicken, bacon, ranch) Pizza and I am extremely stoked (Hallelujah it’s a leap year, we get an extra day of Tacostix!).
Growing up in Whitewater WI. the home of “topperstix” I’ve been ingrained with a deep infatuation with cheesy, garlicky breadsticks of all varieties, especially Topper’s Tacostix.
Every so often I’ll get a craving so intense I’ll have no choice but to flip “pizza-night” into “cheesy-breadstick-night” and last weekend with their limited-time offer bewitching me I couldn’t ignore my urges and headed straight to stick-town.
Luckily for me, I have got an inside man (Thanks Adam!) who leaked this intel so I could start feasting January 31st as soon as they hit the menu (though I had to give a refresher to the employees on how to make Tacostix).
After my first dunk in the ranch cup, I was transported back to a better time—when I could eat Tacostix whenever I wanted. I relished those little bits of taco meat that nestle themselves into melted mozzarella, cheddar cheese, and garlic-butter basted dough.
A deadline is a powerful thing.
Years ago I could enjoy Tacostix from 11am-3am any day of the week (yes, they have insane hours), but now that those zesty stick’s days are numbered that has unleashed an undeniable enticement within me.
When somethings about to go bye-bye it makes us want it ten times more—that’s the law of scarcity. Or in Topper’s case artificial scarcity; clever marketing to create demand with a limited run (but hey it works for me!).
Though Topper’s brief return of my most beloved classic feels a little like they’re tugging at my heartstrings (I’m not the only one who shares that sentiment, see below), there’s no doubt they’ve engaged an effective strategy to create some buzz and secured some business for the month.
What I’m eating: Toppers Tacosticks with ranch dipping sauce.
What I’m reading: Benjamin Franklin: An American Life –Walter Isaacson